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Visual identity design for subcool, based in Dubai, UAE. | 2021 |

subcool company is engaged in the production of refrigerator compressors.

To design and choose the color of the company logo, we used the S at the beginning of their name and connected it with their product, the compressor.
The tubes inside these compressors are copper with an S-shaped screw. And we built the whole visual identity based on that copper S.

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