Visual identity design for LIBRA GROUP, based in Hong Kong. | 2021 |
Libra is the seventh astrological sign in the zodiac, Represented by the scales. For this visual identity design, We inspired by the scale sign and tried to design a shape based on that scale. We also tried to design a logo that represents the meaning of group (a number of people or things that are located, gathered, or classed together). So we designed a GROUP of circles gathered together as a scale symbol. And we developed this visual identity with stationery design, sign boards,… trying to keep it simple!