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Visual identity design for ICECON, based in Dubai, UAE. | 2021 |

ICECON’s old logo was an old fashioned penguin with an ice mountain in a blue circle! But we tried to design a minimal, geometry and powerful penguin for the new logo. Every Penguin has its own character, but all of them are Black & White. So we chose black & white for brand’s color. And we developed the corporation identity based on that b&w powerful penguin.

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Brand Visual Guideline0