We created a brand strategy for ASEH during a dynamic process in co-operation with their board of management, including Brand vision & mission, Values & promise, Brand positioning and ofcourse the Brand personality and archetype.

And in this visual identity project, We designed a new logotype for ASEH. The old logo was not simple enough and people could not read it right.
We solved those problems and tried to design a logo that represents the brand’s personality, a ruler, a hero.
The new logo is a simple and minimal logotype for ASEH TEJARAT ASIA that has a unique A. We developed the whole visual identity based on that gray and blue A. The stationery, layouts, presentations and everything else.